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In-flight advertising delivers a high-value consumer group with the demographic mix most companies seek. Airline passengers are a mix of business and leisure travelers with disposable incomes, in a captive environment with few distractions.

Studies show that as high as 85-94% of all passengers can remember the brand and message presented in the aircraft

In-flight advertising delivers a high-value consumer group with the demographic mix most companies seek. Airline passengers are a mix of business and leisure travelers with disposable incomes, in a captive environment with few distractions.

Studies show that as high as 85-94% of all passengers can remember the brand and message presented in the aircraft.

86% of in-flight customers are in a positive frame of mind;hence they will be receptive to advertising messages.

85% of long-haul respondentsrecalled some kind of ad/promotional format in-flight. This was higher amongst business class and high frequencytravelers.

67% of passengerrespondents indicated a high level of interest in the product featured by in-flight advertisement graphics.

41% of the passengers responding as their level of interest in the brand/product advertised as “Very Interested”.

Detailed ad recall is six times higher (86% vs. 14%) after high dwell time and brand recall is 14 times higher (93% vs. 7%) after high dwell time versus low dwell time.
In addition, people viewing ads with high dwell time are 75% (inbranded ads) and 50% (in branded ads) more likely to bemotivated by the ad. Positive dwell time effect is even greater among target/prospective consumers.

High dwell time allows for a greater depth of engagement,greater levels of ad/brand/message recall and retention, andhigher levels of motivation and brand empathy.
At 79% on average, unaided recall for in-flight advertisingeasily surpasses unaided recall rates for all other types oftraditional advertising media.

Unaided recall for in-flight advertising has been proven toreach 83-86% for more effective, targeted ads. No othertraditional advertising media is able to achieve even half theunaided recall of in-flight advertising.

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